LinkedIn is rolling out a free service to pair users with mentors

LinkedIn, the Microsoft-owned social network for the working world with over 500 million users, has put a lot of effort into new areas of business like contenteducation and bringing on new users in emerging markets; but today it’s embarking on the roll out of a new service that plays squarely into the bread and butter of its business: looking for work.

Today, the company is debuting a new service that identifies potential mentors and people who might be looking for mentorship in a specific area, and then helps match them to each other. The service (which started with a small test last month) is free and will be available first to users in San Francisco and Australia, Hari Srinivasan, Head of Identity Products at LinkedIn, tells me.

Initially, LinkedIn has tapped a hand-selected list of potential mentors, who will come up as a list, Tinder-style, to people who indicate that they are interested in getting some mentoring, so that a match might get made. Mentors are given options about who they would prefer to mentor, be it people in their first- and second-degree networks, in their region or their former school. Over time, Srinivasan said that the option to become a mentor will be open to everyone, which makes sense: we call could stand to learn something from everyone.

On the mentee side, after you indicate that you are interested in getting some advice or feedback on a particular topic, LinkedIn then gives you your own potential parameters to narrow down your search (again, initially these are whether you want people near you, or from your alma mater), or if you potentially want a list of potential mentors that is as wide as LinkedIn’s user base.

Once you match, you can then message each other, and either side can terminate the communication at any point.

Source: LinkedIn is rolling out a free service to pair users with mentors

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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