Did you know that 70% of business owners who use mentors will survive in business twice as long as those who don’t? Mentoring is a mutually beneficial relationship forged between a more experienced business person and someone who is less experienced to help them to achieve their goals and boost their morale. When undertaken effectively, it offers benefits to both parties, but it is first and foremost a supportive and encouraging relationship that focuses on the needs of the mentoree. With mentoring, the budding entrepreneur is guided and supported so they can reach their highest potential. For example, during his early days immersed in growing Facebook, Mark Zuckerberg consulted with mentor Sean Parker and was noted as saying: “Few people are as smart as he is.” The top benefits of having a mentor for your business include: Exposure to new ways of thinking A new perspective on challenges you’re facing Someone to ‘lend an ear’ when you need to vent or talk through your thought processes Advice on how to develop your strengths and overcome your weaknesses Strategies for growing your business An opportunity to gain knowledge and develop new skills The possibility of increased recognition and visibility within your industry through networking Increased confidence
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.