There was a time when a CEO was surrounded by a bevy of willing advisors. An experienced board of directors or a seasoned angel investor was there to keep you from falling on your face and guide you through the rigors and pitfalls of running a company. But, those days are long gone. It’s all lean start ups and breakneck sprints to market. And, with a new company getting funded every five minutes, seed money coming from crowdfunding and institutional investors overseeing portfolios of 30 companies or more, you can’t get that sort of support anymore. Maybe other experienced independent mentors and advisors exist but how do you find them and how do you work with them? The VCs are sensing the change too; First Round Capital just announced how independent advisors can work with their portfolio of companies. I’ve advised 50 companies, started a dozen of my own and watched friends either fall down flat or go out and score 10-digit success. And, something became abundantly clear: world class mentors and advisors were vitally important. Without them, companies are far more likely to fail and while today’s CEOs surely have the brains and the guts, they might lack the experience. That’s why I helped develop and launch Bad Ass Advisors. Imagine having the ability to get answers to questions like “how do I move from Kickstarter backers to being distributed at Best Buy” or “how can my SaaS company build an internal sales culture”. The answer is experienced tech execs (check out some of our who’s who) who can guide your bad ass company in exchange for monthly slivers of equity. Get advice from those who have done it before, truly enjoy advising and mentoring and who have the expertise in the areas you need.
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.