Imagine sport without any coaching. No guidance, no structure, no discipline: a free for all. Without wishing to disparage the average high school, college or even pro athlete, at best most games would end up as chaotic screaming matches, at worst all‐out brawls. Amusing though the idea may sound to some, even an improvement, sports without coaching would make political debates sound more like afternoon tea at Downton Abbey. The idea that any athlete could climb to the pinnacle of their chosen sport without coaching is unthinkable to the point of being absurd. And yet, amazingly, in the business world many owners and executives decide that coaching is surplus to their requirements. A significant proportion of business owners and executives believe that they either cannot afford a coach or, more likely, do not need one. Is it any wonder that running a business can often feel (and often is) slightly chaotic? Don’t just take our word for it Just for a bit of fun, take a minute to Google the words “everyone needs a coach”. The first hit is a short video featuring Bill Gates, founder of Microsoft and (usually) the world’s richest man, and Eric Schmidt, the former Chief Executive of Google and himself worth $11 billion. Take 86 seconds out of your day to watch it – if you run a business and don’t have a coach, at the very least it should give you pause to ponder why you think you know more about it than Gates or Schmidt. Schmidt himself is a particularly interesting example of someone who appreciates the value of a coach as well as having performed that role himself. “Getting a coach is the best advice I ever got,” he says, and perhaps those were the words he used when he was tapped to run Google after its founders Sergey Brin and Larry Page felt that they needed a more experienced hand at the helm.
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.