Do you remember your first mentor? I remember mine. Brenda Moser, then President of the Calvin Klein Collection, could raise a manicured finger anywhere on Central Park South and get instant service. She was equally comfortable hiking caves reeking of cougar scat in the Chihuahuan desert. Even though she was one of the world’s top forces in fashion at the time, she never wasted a second sharing how I should dress. We spoke about negotiating from strength. She learned to open new countries to Calvin Klein, like Japan, by not shrinking away from conflict. My memories of these talks in my early twenties are all cougar, no couture. Show instead of share Fast forward twenty years. One of the biggest contributions in my life has come from mentors that didn’t tell me how things work, but instead showed me their own path from the inside. Increasing my operating range, in other words, is one of the best gifts my mentors are giving me. When you look back on your own professional journey, what has helped you find your way?
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.