Millennials have a bad reputation. They are seen as spoiled, lazy and have high expectations. Put simply, they’re considered immature, but we think otherwise. Based on our research, we believe that Boomers and Gen Xers have important roles to play in mentoring Millennials and helping them harness their valuable talent. This was written with Sienna Zampino. Immanel Kant said a long time ago: “Immaturity is the incapacity to use one’s intelligence without the guidance of another.” If young people come across as immature, then we older people need to help. Boomer and Generation X managers have a role to play in helping Millennials grow out of their “immaturity”. Fulfilling a mentoring role is pivotal to successfully working with them. We believe that Millennials are typically more interested than previous generations in finding a mentor. They have grown up with the notion that one must constantly seek the advice of another, and social media has put this notion on steroids. Millennials live in a world where once you post a picture of a potential purchase on Instagram, which then gets copied to your Twitter feed and Facebook page, advice and comments flood in within seconds.
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.