Highly successful people often point to one person who gave them help of a kind no one else could: Their mentor. From the worlds of business to adventure sports, having that person—wise, encouraging, further down the line, and, crucially, supportive of your dreams—certainly sounds attractive; invaluable, even. But as anyone who has attempted it knows, trying to “get a mentor” is problematic from the start. So how do you make it happen? Back when I was making a switch to journalism from an earlier career in theater, I was already sold on the value of mentoring—and on the belief that I’d be a friendly, driven, mentee. I identified journalists whose careers I admired, and reached out to them, proposing I become their protégé. In some cases, shooting for warm and personal, I hand-wrote the letters, accepting the risk that this might make the recipients less likely to reply. And they didn’t reply—because what could they have said, these busy people who had never met me and had no reason to invest themselves in my career or my narrative? Mentoring, I now realize, rarely if ever happens that way.
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.