Why women-owned startups are desperate for female mentors By: Janice Celeste | 12:01am EST February 12, 2016 With 10.6 million women-owned businesses in America, there should be plenty of women mentors, right? No, there is a drought of female mentors in the United States. A survey by LinkedIn shows that only one out of five women has a mentor. The impact of women mentors Business Growth & Longevity. If there were more women mentors, new women-owned businesses would thrive. “Business owners who use mentors are more likely to experience growth in their businesses than those who don’t use mentors” and “70 percent of business owners who use mentors, [businesses] survive twice as long as those who don’t.” (HerBusinessMentor.com) Cut Unfair Pay Gaps. With more women-owned companies comes fair wages for both genders. Women at the helm of their businesses dictate their company’s wage policies. Reduce Poverty. “When you empower women to create income, then poverty starts to disappear,” said Wendy Diamond, entrepreneur and founder of Women Entrepreneurship Day at the United Nations. Higher GDP. There is a strong correlation between gender equality and national competitiveness. According to an article by the Harvard Business Review, “Even in the most developed economies, gross domestic product could be increased by as much as 16 percent if the gender gap were closed.” What’s the problem? Finding Time Time management seems to be key for most women. We are moms, wives, sisters, daughters and then businesswomen. Family comes first. “It is not as easy for women to just meet for drinks after work as it is for men,” said Mansi Singhal, 33-year-old mother with a toddler and an entrepreneur in the financial services industry. “It becomes particularly hard for working, professional women to find the time to give advice even though they very much want to do so.” Know that you don’t have to mentor while working. Use FaceTime, Skype or Google Hangouts after work or when it’s convenient. Have a regularly scheduled time each month to meet, and in between meetings, stay in contact via private messages and emails.
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.